The first run of an app is where most activation is won or lost. Research consistently shows that products with a clear, value-forward onboarding flow retain significantly more users at day one and day seven than those that drop users straight into an empty state. This generator builds a complete five-screen onboarding flow from your product name and three feature phrases.
How it works
You supply a product name and three feature phrases written as verb phrases (for example “track all your projects in one dashboard”). The tool assembles the canonical five-screen structure:
1. welcome — greet the user and name the product
2. highlight — feature 1, framed as a benefit
3. highlight — feature 2, framed as a benefit
4. highlight — feature 3, framed as a benefit
5. finish — congratulate and hand off to the app
It capitalises the start of each feature sentence and wraps the welcome and finish screens around your highlights. The friendly tone adds warmth and exclamation points for consumer apps; the professional tone keeps wording measured for B2B and enterprise tools.
Writing effective feature phrases
The most common mistake is describing the feature rather than the outcome. Compare:
- “Uses machine learning to process your data” — feature-first, weak
- “Get instant answers from your data, no analysis skills required” — outcome-first, strong
Each feature phrase should complete the sentence: “With [Product], you can ___.” Write it that way, then use the verb phrase alone as the input. For example: “get instant answers from your data” rather than “our data processing engine”.
Why five screens is the right length
Fewer than three screens rarely communicates enough value to justify the interruption. More than five risks users tapping “Skip” before seeing the important features. The five-screen structure (welcome + three highlights + completion) is short enough to finish in under 30 seconds and long enough to show the product’s core value proposition clearly.
The completion screen is often forgotten but is particularly important: it signals the flow is finished, congratulates the user for taking that first step, and hands off with a single clear primary action — usually “Get started” or “Go to dashboard”. A flow that ends abruptly on the last feature slide leaves users uncertain what to do next.
Placement in your app
This output is designed for a first-run carousel or modal walkthrough that appears once, on first launch after signup, and never again. It is not the same as:
- Tooltips: contextual hints that appear when a feature is first encountered in-app
- Empty states: copy shown when a list or dashboard is empty, prompting first action
- Guided tours: step-by-step walkthroughs triggered by a “show me around” button
Those are complementary to onboarding screens and should be written separately.
Tips
Always include a visible skip control — confident users and returning users find forced onboarding frustrating. Make the final screen’s primary button the real entry point into the product so users land somewhere useful the moment the tour ends. Keep each screen to one title and one sentence — brevity is respected on mobile where most onboarding happens.