An FAQ section answers the questions customers ask most so they do not have to contact support or abandon a purchase. The hardest part is knowing which questions to include before you have months of support data. This tool generates a checklist of common questions for a product or service category — SaaS, e-commerce, services, or general — that you can prune and answer for your own brand.
How it works
The generator keeps banks of frequent questions for each category, covering themes like pricing, setup, security, shipping, and cancellation. When you generate a list it:
- Reads the category and the number of questions you requested.
- Shuffles that category’s bank so you get a varied set, not the same order every time.
- Returns the requested count as a clean, numbered list ready to paste.
The output is a seed: a checklist of likely questions. You decide which apply and write the answers.
Which category to choose
| Category | Covers | Typical questions |
|---|---|---|
| SaaS | Cloud software, subscriptions, integrations | How does billing work? Can I cancel anytime? Is my data encrypted? |
| E-commerce | Online shops, physical goods, delivery | How long does shipping take? What is your return policy? Do you ship internationally? |
| Services | Professional services, agencies, consultancies | How do I get started? What is your pricing structure? Do you offer contracts? |
| General | Mixed, catch-all | What payment methods do you accept? How do I contact support? |
How many FAQs to include
Most pages work well with eight to fifteen focused questions. Too few feels thin and makes customers wonder what you are hiding. Too many becomes hard to scan and dilutes the most important questions in a wall of text. A good approach:
- Generate 20 questions and pick the 10 that are most relevant to your product.
- Add two to three real questions your support team actually hears (these are almost always more specific and valuable than generic suggestions).
- Group the final list by theme, typically: getting started, pricing and billing, security and privacy, support.
Making your FAQ section work harder
A good FAQ does more than deflect support tickets. With proper markup it can appear directly in search results:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do I cancel my subscription?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can cancel anytime from Settings > Billing."
}
}
]
}
</script>
Adding FAQPage structured data lets Google display expandable questions directly in search results, which increases the clickable surface of your page without requiring additional content.
Tips for writing answers
- Keep each answer to two to four sentences that directly resolve the question.
- Link to deeper documentation for anything that requires more than a paragraph.
- Write for the person who is about to abandon the page — the goal is resolution, not comprehensiveness.
- Remove any generated question that does not match your product, and add the real questions your support team hears most.