If your newsletter is written or edited with AI, a short, honest disclosure keeps you on the right side of FTC guidance and EU AI Act transparency expectations — and keeps your readers’ trust. This tool generates ready-to-paste disclosure templates matched to how much AI you used and where the notice will appear.
How it works
You select the newsletter type, the level of AI involvement (assisted, substantially AI-generated, or fully automated), a disclosure level (concise or detailed), and a placement (top banner, footer, or per-section). The tool builds a disclosure that states the AI involvement honestly, in clear and conspicuous language, with an optional EU AI Act transparency line. You set your brand name and copy it in.
The three levels of AI involvement — and why they differ
Getting the disclosure right starts with being honest about which level actually applies to your work.
AI-assisted means a human wrote or substantially edited the content, and AI tools helped along the way — suggesting alternatives, fixing grammar, expanding bullet points, or generating a draft that was then heavily rewritten. The human remains the primary author. Disclosure at this level is a courtesy that many newsletters add voluntarily, and it is increasingly expected in professional and financial publishing contexts.
Substantially AI-generated means the AI produced the majority of the content and the human contributed direction, editing, and fact-checking, but the words are mostly model output. This level requires disclosure under FTC guidance around misleading impressions, particularly where the authorship creates an expectation of human judgment (investment research, health advice, product reviews).
Fully automated means content is generated and distributed by AI with minimal human review — a format used for data-driven reports, market summaries, and high-volume content programmes. This is the clearest disclosure case, and in contexts covered by the EU AI Act it is a hard requirement.
Placement matters as much as wording
A disclosure buried in a 6pt footer after 2,000 words of content is not clear and conspicuous — the standard regulators use. The FTC’s guidance on endorsements has consistently held that placement must make the disclosure easy for the reader to notice, read, and understand before engaging with the content. For a newsletter, that means a short statement near the top is more defensible than a paragraph deep in the footer, particularly when the content covers topics (finance, health, reviews) where the reader’s decisions could be influenced.
Getting disclosure right
The principle behind both FTC guidance and the EU AI Act is the same: don’t mislead. Reflect the real level of involvement, place the notice where readers will actually see it, and write it in plain language. The more your content could influence a reader’s decisions, the more prominent the disclosure should be.
Tips and notes
- AI disclosure is separate from affiliate/sponsorship disclosure — if you have both, include both.
- Keep one standard disclosure per newsletter and apply it consistently; inconsistency itself looks evasive.
- This produces disclosure language, not legal advice. For high-stakes or regulated newsletters, have counsel review the wording.
- If your newsletter crosses borders, the EU AI Act transparency line is worth including even for US-based publishers, since European subscribers are in scope.