What is a Likert scale?

A Likert scale measures agreement or frequency on an ordered set of options, classically five points from Strongly Disagree to Strongly Agree. It turns opinions into comparable numbers, which makes it the workhorse of customer and employee surveys.

How many questions should a survey have?

Keep it short — most well-completed surveys have 5 to 10 questions and take under five minutes. Completion rates fall sharply as length grows, so include only questions you will actually act on, and put the most important ones first.

Should I use odd or even numbers of scale points?

An odd number (like 5 or 7) gives a neutral midpoint, which is honest when respondents truly have no opinion. An even number forces a choice either way. Use odd points unless you specifically want to push respondents off the fence.

Where should demographic questions go?

Put demographic questions (role, age, region) at the end, not the start. Leading with them can feel intrusive and increase drop-off, whereas asking after the main questions captures the data once the respondent is already invested.

Is my survey stored anywhere?

No. The survey is assembled entirely in your browser from what you type. Nothing is uploaded or saved on a server.

What is the Survey / Questionnaire Builder?

Free survey and questionnaire builder. Add your title and questions — Likert-scale, multiple-choice or open-ended — and generate a formatted survey document with intro and demographic section, ready to paste into any survey tool. It runs free in your browser on Gera Tools, with nothing uploaded.

Survey / Questionnaire Builder

Name: Survey / Questionnaire Builder
Creator: Gera Tools
License: https://creativecommons.org/licenses/by/4.0/

Survey and questionnaire builder

A good survey is short, neutral and built around questions you will actually act on. The structure matters too: a clear intro that sets expectations, the important questions first, a mix of scaled and open-ended items, and demographics at the end. This builder lets you add questions and pick a type for each — Likert scale, multiple choice or open-ended — then formats a complete, numbered survey with a demographic section, ready to paste into Google Forms, Typeform or any survey tool.

How it works

The builder renders each question with the answer format that matches its type. Likert questions get a standard five-point agreement scale (Strongly Disagree to Strongly Agree); multiple-choice questions list the options you supply; open-ended questions get a free-text prompt. It adds a numbered structure, a short intro that states purpose and length, and a demographic block at the end where it belongs to reduce drop-off. The result is plain text you can drop into any survey platform and map to its native question types.

Choosing the right question type

Each question type produces different data and suits different goals:

Likert scale is the workhorse for measuring attitudes, satisfaction, and agreement. A five-point scale (Strongly Disagree → Strongly Agree, or Very Dissatisfied → Very Satisfied) produces ordinal data that you can average across respondents and track over time. Use it when you want to compare responses across groups or measure change after an intervention.

Multiple choice is best for categorical questions with a known set of answers: which product do you use, which department are you in, which problem are you trying to solve. The options must be mutually exclusive and collectively exhaustive — they should cover every realistic answer without overlap. Include “Other” when you are not sure the list is complete.

Open-ended questions produce qualitative data you cannot fully anticipate. They cost respondents more effort (so completion rates suffer if you use too many), but they surface the unexpected — the complaint you did not know existed, the feature that users describe in terms that shift your mental model. One open-ended question near the end, such as “What is the one thing we should change?”, is often the most valuable single question in a survey.

Question-writing principles

The framing of a question changes the answer. A few reliable principles:

Ask one thing per question. “How easy and enjoyable was our onboarding?” is two questions. Split them so you know which one scored low.
Use neutral wording. “How satisfied are you?” is neutral. “How great was your experience?” is leading — it primes a positive response.
Make the scale anchors clear. Label both ends of a Likert scale, not just the middle. Respondents interpret unlabelled points differently.
Order questions from general to specific. Starting with broad questions about overall satisfaction before drilling into specific features avoids priming the respondent’s evaluation of the specific with the general (or vice versa).
Put demographics last. Questions about age, role, or region feel intrusive at the start and increase drop-off before the key questions are answered.

Practical tips

Keep the whole survey under ten questions and put the highest-value one first. Mix a few scaled questions (easy to analyse) with one open-ended question for rich, unexpected answers. Use an odd-numbered scale so people with no opinion are not forced off the fence, and always leave demographics for the very end.