A media kit, or press kit, is a packaged set of facts and assets that journalists and partners use to cover your company accurately. It typically includes a company overview, key stats, bios, product descriptions, logo usage rules, and press-contact details — all of which this builder generates.

What is company boilerplate?

Boilerplate is the standard one-paragraph description of your company that appears at the bottom of every press release. The builder writes a boilerplate from your name, founding year, and one-line description so it stays consistent across all releases.

Why include brand-asset usage guidelines?

Usage guidelines tell journalists and partners how to use your logo, name, and colors correctly — clear space, what not to do, and where to download approved files. Including them prevents stretched logos and wrong colors in published coverage.

What statistics should I include?

Include the figures that establish credibility and scale: users or customers, revenue or growth, markets served, team size, or funding. Use concrete, current numbers. The builder formats whatever stats you provide into a clean fact list.

Who should the press contact be?

List a real person or team who can respond quickly to media inquiries, with an email and ideally a phone number. A media kit with no reachable contact wastes the journalist's interest, so this field is part of every kit the builder produces.

What is the Press / Media Kit Builder?

Builds a press media kit with company overview, key statistics, founder and team bios, product descriptions, brand-asset usage guidelines, boilerplate, and press-contact information — formatted for journalists and partners. It runs free in your browser on Gera Tools, with nothing uploaded.

Press / Media Kit Builder

Name: Press / Media Kit Builder
Creator: Gera Tools
License: https://creativecommons.org/licenses/by/4.0/

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Everything a journalist needs in one document

When a reporter or partner wants to cover your company, they need facts they can trust fast — and a missing boilerplate or wrong logo color ends up in print. This builder packages the standard media-kit sections: overview, key stats, bios, product descriptions, brand-asset guidelines, boilerplate, and a press contact.

How it works

The tool takes your company name, founding year, location, and one-line description and writes an overview plus a reusable boilerplate paragraph — the standard block that closes every press release. The statistics you list are formatted into a clean fact sheet that establishes scale and credibility. Founder and team bios, product descriptions, and press-contact details are each placed in their own labeled section. A brand-asset usage block reminds journalists about logo clear space, approved colors, and what not to do, so coverage represents your brand correctly.

What goes in each section

A complete media kit typically contains six to eight sections. Understanding what belongs in each one is what separates a kit that gets used from one that gets ignored:

Company overview. Two to three sentences saying what you do, who you serve, and why you exist. Avoid jargon. A journalist should be able to lift this paragraph and publish it accurately.

Key statistics. Numbers that establish proof of scale. Aim for three to five concrete facts: user count, countries served, revenue or funding, team size, and one differentiating milestone. Update these every quarter — stale numbers undermine credibility.

Founder and team bios. A short bio (100–150 words) for each principal, including relevant credentials and a brief note on their role. Third-person present tense is standard. Attach a high-resolution headshot link or download URL.

Product descriptions. One paragraph per product or service, written for an intelligent generalist. Lead with the problem solved, not the feature list.

Brand-asset usage guidelines. Minimum logo size, clear space rules, approved and prohibited color combinations, and a link to download the logo pack. This section prevents the most common press mistakes.

Press contact. A real name, email, and ideally a phone number. Include your time zone and response-time expectation. Journalists working to deadline will call the first contact who answers.

Tips for making it work

Keep the one-line description tight: the all-in-one booking platform for home services is better than a paragraph.
Use current, specific stats — 12,000 active users across 4 countries carries more weight than thousands of users.
Write the boilerplate once and reuse it verbatim everywhere; consistency is what makes it boilerplate.
Publish the kit as a web page as well as a PDF. Journalists often need a quick copy-pasteable fact without downloading anything.
Always list a reachable press contact with email; a kit no one can follow up on rarely earns coverage.
Revisit the kit every time you hit a meaningful milestone or launch a new product — an outdated kit actively hurts credibility.