What is the Google Business Profile description character limit?

Google allows up to 750 characters in the business description (the 'From the business' field). Only the first ~250 characters typically show before a 'read more' link, so front-load your most important services and keywords.

Can I put a phone number or URL in the description?

No. Google's guidelines prohibit phone numbers, URLs, and promotional language like sale offers in the description field. Those belong in their own dedicated fields. This tool builds a guideline-friendly description without them.

How important are keywords in the GBP description?

Keywords add relevance and help customers understand your services, but Google has stated the description field is not a major ranking factor. Write naturally for people first; light keyword inclusion is fine, stuffing is not.

How often should I update my description?

Refresh it when your services, hours, or focus change, or seasonally. There is no benefit to constant edits, but an accurate, current description improves click-through and trust.

Why does only part of my description show?

Google truncates the description after roughly 250 characters on most surfaces, showing a 'read more' link. That is why front-loading your core offer and city in the first sentence matters most.

What is the Google Business Profile Description Builder?

Generates a keyword-rich Google Business Profile description within the 750-character limit, covering your services, location, differentiators, and a call to action — with a live character counter. It runs free in your browser on Gera Tools, with nothing uploaded.

Google Business Profile Description Builder

Name: Google Business Profile Description Builder
Creator: Gera Tools
License: https://creativecommons.org/licenses/by/4.0/

A guideline-friendly Google Business Profile description

The “From the business” field on your Google Business Profile gives you 750 characters to explain who you are and what you offer. This builder assembles a natural, keyword-aware description that fits the limit, front-loads your core services and city, and ends with a call to action — while avoiding the phone numbers, URLs, and promotional offers that Google’s guidelines prohibit.

How it works

The tool follows the structure Google’s most effective profiles use:

Lead sentence — your business name, what you do, and your city, packed into the first ~250 characters that show before “read more.”
Services and specialties — woven in naturally so customers (and Google) understand your offering.
Differentiators — why choose you: experience, certifications, guarantees.
Call to action — a guideline-safe nudge (e.g. “Visit us” or “Book today”) with no URL or phone number.

A live counter shows your character count against the 750 limit and flags the first-250 visible window. The tool strips disallowed elements like URLs from your inputs automatically.

What goes where on a Google Business Profile

The description field is one of several content areas on a GBP listing, and confusing them is a common mistake. Understanding which field handles which type of information helps you write a description that is effective and guideline-compliant:

Business name field: just your real trading name — no keyword stuffing, no location tags added to the name
Category field: the primary and secondary business types (e.g. “Plumber”, “Emergency plumber”) — these are the most important ranking signals in local search
Description field: the 750-character “From the business” text this tool builds — narrative context for customers, not a ranking factor itself
Services field: specific service items with names and descriptions — Google can surface these in search results separately
Products field: physical products with prices and descriptions
Posts: short-lived updates, offers, and events — the right place for “limited-time offer” language that the description field prohibits

Write the description as a human introduction to your business, not as a list of keywords. Customers read it after they have already found you; it is a trust-building tool, not a discovery tool.

What Google prohibits in the description

Google’s content policies for the description field specifically ban:

Phone numbers and URLs (those belong in their dedicated fields)
Promotional and offer language (“20% off this weekend”, “best price guaranteed”)
Irrelevant keywords or content unrelated to your actual business
Content that constitutes an advertisement rather than a business description

Profiles that violate these guidelines can have their descriptions removed or, in repeat cases, have the listing suspended. This tool generates text that avoids all of these patterns by construction.

Tips and worked example

Put your single most important keyword phrase and city in sentence one — most viewers never click “read more.” Do not add your phone or website here; Google may suppress descriptions that break its no-contact-info rule.

Example opener for a dental practice:

Bright Smile Dental is a family dental practice in Bristol offering check-ups, hygiene, cosmetic whitening, and emergency appointments. We have been caring for Bristol families for over 20 years and welcome NHS and private patients. Book online or visit us on Park Street.

That is 264 characters — everything essential fits before the “read more” line, and the call to action at the end is guideline-safe because it contains no URL or phone number.