A one-page proposal that makes saying yes easy
Freelancers lose deals not on price but on clarity — vague scope, no revision policy, and a buried call to action create hesitation. This builder turns your rates and terms into a clean, scannable proposal that states what you charge, what’s included, and exactly how to get started.
The structure matters as much as the content. Clients scan quickly and decide fast, so the proposal should lead with the offer and price, follow with reassurance about scope and revisions, and end with exactly one call to action.
How it works
You enter whichever pricing models you offer — hourly, per-project, and monthly retainer — and the tool only includes the ones you fill in. It then formats a what’s-included list, your turnaround and revision policy, payment terms, and a single clear next step. The structure follows the order clients actually read in: the offer and price first, the reassurance (scope, turnaround, revisions) next, and the call to action last.
Worked example — a design freelancer’s proposal
A UX designer offering project-based work might generate a proposal like this:
Offer: One landing-page design — wireframe, high-fidelity mockup in Figma, and responsive spec — for £1,200.
What’s included: 2 wireframe concepts, 1 high-fidelity round, shared Figma file, mobile and desktop specs, asset export.
Turnaround: First wireframes within 5 working days of brief sign-off. Final delivery within 12 working days.
Revisions: Two rounds of revisions included. Further changes billed at £80/hour.
Payment: 50% on agreement, 50% on final delivery.
Next step: Reply to confirm and I’ll send the agreement and invoice for the deposit.
That proposal answers every question a client has before they think to ask it. The result is faster decisions and fewer back-and-forth emails.
Pricing model guidance
Hourly works for open-ended maintenance, advisory, or research tasks where scope is genuinely unknown. The risk is that clients focus on hours rather than outcomes, and the incentive structure can reward inefficiency.
Project (fixed-price) is stronger for clearly defined deliverables. You earn more for speed and quality, and the client has a predictable cost. The key is a clear scope — use this alongside a project brief so there is no ambiguity about what the fixed price covers.
Retainer suits ongoing relationships: a set number of hours or a defined block of work each month. It gives you predictable income and the client predictable access. State what is and is not included in the retainer scope, and be specific about what happens to unused time.
The revision policy is the most important clause
More scope disputes come from an undefined revision process than from anything else. A clear policy — “two rounds of revisions included; further changes billed at my hourly rate” — protects both sides. It tells the client exactly what they are buying and tells you when extra work becomes extra pay. The builder includes a field for this so it appears on every proposal, not as an afterthought in email.
Common mistakes
No call to action. Ending with “let me know if you have questions” puts the burden on the client. End with one specific instruction — “reply to confirm” or “sign the agreement here” — and conversion goes up.
Showing only hourly rates. Hourly pricing is the easiest to negotiate down and caps your earnings at time. If project-based work is appropriate, lead with it and offer hourly as the fallback for scope extras.
Long proposals. More pages do not signal more professionalism; they signal uncertainty. One confident page converts better than a padded three-pager.