Design a feedback form that gets answered
The best feedback forms balance hard metrics with open insight: a single loyalty number you can track over time, a quick satisfaction read, a few targeted category scores, and a couple of open questions that explain the why. This builder assembles exactly that structure and lets you toggle each part on or off.
How it works
The tool composes the form from modular blocks. The NPS block produces the standard 0–10 recommendation question and documents the scoring rule — Promoters (9–10), Passives (7–8), Detractors (0–6), and the NPS = %Promoters − %Detractors formula — so whoever analyses the results knows how to compute it.
The satisfaction and category blocks share a rating scale you choose (1–3, 1–5, 1–7, or 1–10), and your category list is split into individual rated rows. Open-ended questions are entered one per line and numbered automatically. An optional email field with a follow-up consent checkbox lets you close the loop with respondents who agree to be contacted. The whole form exports as clean plain text or Markdown.
Anatomy of a well-structured feedback form
A strong form typically follows this order, each section serving a different purpose:
- NPS question (attention is highest at the start) — “How likely are you to recommend us to a friend or colleague? 0–10.”
- Overall satisfaction rating — a quick 1–5 star read on the whole experience.
- Category scores — per-area ratings for the specific things that drive the NPS number: support quality, ease of use, value for money, and so on.
- Open-ended follow-up — “What is the main reason for your score?” and “What one thing would you improve?” These two questions generate the most actionable insight.
- Optional contact field — an email input with explicit consent to be contacted about the response.
Worked example
A SaaS product team wants to measure sentiment after a new onboarding flow. They enter the product name, switch on NPS and satisfaction blocks, add three category rows (Ease of sign-up, Clarity of UI, Speed of setup), and two open questions: “What frustrated you most in the first week?” and “What surprised you positively?” They pick a 1–5 scale, enable the email field, and export as Markdown to paste into Typeform.
After collecting 50 responses, the NPS sits at +32, setup speed scores 4.1/5, and the open responses cluster around “couldn’t find the billing page” — a clear fix.
Tips and notes
- Put the NPS question first while attention is highest, then move to satisfaction and detail.
- Keep open-ended questions to two or three — completion drops sharply as effort rises.
- Always make the email field optional and pair it with explicit follow-up consent.
- Track NPS over time rather than as a one-off; the trend matters more than any single reading.
- For category scores, pick areas you can actually change — rating things outside your control inflates the form without adding useful signal.