How should I structure sponsorship tiers?

Most events use three to four tiers with clearly escalating value, so each step up feels worth the jump in price. Differentiate tiers by logo size and placement, speaking or booth access, attendee data, and the number of slots available. Scarcity at the top tier — only one or two slots — increases its perceived value.

What benefits matter most to sponsors?

Sponsors buy visibility and access. The benefits that drive decisions are logo placement and size, on-stage or booth presence, lead or attendee data, social and email mentions, and exclusivity. List concrete, countable benefits rather than vague promises of brand exposure.

How do I price each tier?

Price relative to the audience size and the access you grant, and make each step meaningful — a top tier roughly two to three times a mid tier is common. The tool does the arithmetic of presenting your numbers cleanly; you set the amounts based on your event's reach and costs.

Should higher tiers have limited slots?

Yes. Capping the top tier at one or two sponsors creates exclusivity and lets you offer category exclusivity (only one sponsor per industry). The builder includes a slots field per tier so you can show that scarcity directly in the prospectus.

Is anything I type uploaded?

No. The builder runs entirely in your browser. Your event details, pricing, and benefits are never sent anywhere — the prospectus is assembled locally and only copied when you click the button.

What is the Event Sponsorship Tier Builder?

Builds sponsorship tier documentation — Gold, Silver, Bronze or custom — listing each tier's benefits, visibility, logo placement, and investment level, and assembles a clean prospectus you can copy and send to prospects. It runs free in your browser on Gera Tools, with nothing uploaded.

Event Sponsorship Tier Builder

Name: Event Sponsorship Tier Builder
Creator: Gera Tools
License: https://creativecommons.org/licenses/by/4.0/

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An event sponsorship prospectus sells access and visibility, and it works best when each tier makes the value obvious at a glance. Sponsors compare packages side by side, so a clear ladder — escalating logo placement, speaking slots, lead access, and exclusivity — turns “brand exposure” into something a budget owner can justify. This builder lets you define Gold/Silver/Bronze (or custom) tiers, set each one’s investment, slots, logo placement, and benefits, and assembles them into a clean, send-ready document.

How it works

You set the event name and currency, then build each tier: a name, an investment amount, the number of available slots, the logo placement, and a list of benefits (one per line). The builder lays these out as a labelled tier block, ordering tiers by investment so the value ladder reads top to bottom, and presents each price formatted in your chosen currency. Limited slots are shown explicitly so the scarcity of premium tiers is visible. The output is plain text you can paste into a deck, a PDF, or an outreach email — nothing is locked into the tool.

What a strong tier structure looks like

The difference between a prospectus that closes deals and one that gets ignored is usually the specificity of the benefits. Sponsors are not buying “exposure” — they are buying access to a defined audience, at a defined moment, in a defined context. Concrete items close; vague promises don’t.

A well-constructed three-tier structure for a 500-person professional conference might look like this (amounts are illustrative):

Gold — 1 slot only

Premier logo on main-stage backdrop and all printed materials
10-minute keynote or demo slot on main stage
5 conference passes
Dedicated email to all 500 registrants (pre-event)
Category exclusivity (no competitor sponsor at any tier)
Logo on all session-recording videos

Silver — 2 slots

Logo on workshop signage and digital materials
5-minute lightning talk on breakout stage
3 conference passes
Logo in event email footer sent to 500 registrants
6-foot exhibition table

Bronze — 4 slots

Logo on attendee lanyards and event app
1 conference pass
Exhibition table in networking area

Pricing and positioning notes

A pricing ratio of Gold : Silver : Bronze around 4 : 2 : 1 is common and creates a clear perceived jump. If the top tier feels close in price to the middle, prospects default to the cheaper option. Capping Gold at one slot signals exclusivity and lets you sell category exclusivity more credibly.

When reaching out to potential sponsors, send the prospectus early — ideally six to eight weeks before the event — while marketing budgets still have room. Sponsors in the same category often want to beat competitors to the exclusive slot, so scarcity language (“one remaining”) is legitimate and effective if accurate.

The prospectus is built locally in your browser, so your pricing stays private until you send it.